Joules

Founded in 1989 when Tom Joule, the son of a retailer, set up shop at a rural country show, Joules began with a bold vision to redefine British classics through quality craftsmanship and thoughtful detail. Inspired by country life yet designed for modern living, the brand quickly became synonymous with effortless British style and distinctive character. Signature prints, rich colours and playful finishing touches soon set Joules apart, earning a loyal following. Today, under the continued guidance of founder Tom Joule, the brand brings its heritage and creativity into the home with beautifully designed bed linen, towels and other home furnishings. Reimagining what it pioneered more than three and a half decades ago, Joules continues to blend timeless style with comfort and practicality for everyday living.